What is omnichannel and how do you apply it?
Is it omni-channel, omni-channel or omni-channel..? Everywhere you read different spelling of the term. It shows that omnichannel is a relatively new concept about which there is a lot of uncertainty. Nevertheless, it is essential that retailers and brand manufacturers get to work on this. That is why in this blog you will get an answer to the question: what is omnichannel? The meaning of omnichannel Anyone looking for the meaning of omnichannel in the free version of the digital Van Dale will be disappointed: the Van Dale does not show any results (not even for the other game mode). Nevertheless, it is a compound word, so the literal meaning is easy to figure out. 'Omni' comes from the Latin word 'omnis' and means all. 'Channel' obviously stands for channel. However, the literal translation does not cover the concept. That way you don't have to be on every channel with an omnichannel strategy. So what is omnichannel? dr. PC Verhoef of the University of